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December 4, 2006
Making Dreams Come True with Disney, Alaska Airlines and the Make-A-Wish Foundation
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
Last month Alaska Airlines debuted the "Spirit of Make-A-Wish" aircraft, which featured the Genie from Disney's Aladdin painted on the side. The plane celebrates the partnership between Alaska Airlines, Disney and the Make-A-Wish Foundation, which grants the wishes of children with life-threatening medical conditions. For the plane's inaugural flight the passengers were six Make-A-Wish children and their families flying to Disneyland to have their wishes granted.
Alaska Airlines has partnered with the Make-A-Wish Foundation for 20 years and provides air travel for approximately 100 children to have their wishes granted each year.
It's a fun example of businesses coming together to help a non-profit, and ultimately help a good cause.
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