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December 1, 2006
World Aids Day, Product Red Day?
Posted by Brad Abare | Filed under: Cause Marketing
Today is World Aids Day, and thanks to Bono and (Product) Red a lot more of us actually know this.
It's astonishing (and encouraging) how many mainstream message makers are getting behind this. Google did the thing they rarely ever do and created a link on their home page for today's occasion. London's Independent went all red in print and online today. Armani is turning their stores red today to celebrate the arrival of their new RED collection. Read more examples on the (Product) Red news page.
We've talked about (Product) Red so many times before. It is certainly one of the hottest and most wide spread examples of what cause marketing is all about.
Go Red.
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