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December 8, 2006

You Can't Judge a Book

Posted by Brian Zopf | Filed under: Business

Here's something I've learned over the last few years: There's good business and bad business. Good business is good, while bad business isn't. What do you think? Sounds like something Yogi Berra would say, doesn't it? But don't laugh. I'm serious. Sometimes it can be hard to tell the difference. Looks can be--and often are--deceiving.

A poorly structured business may enjoy unprecedented growth and apparent success for any number of years, while all along it was doomed from the very beginning. Remember that old saying: "Time makes fools of us all"? Well, you can't hide the vase you broke in 3rd grade forever. A business, if poorly conceived and fundamentally flawed, will not remain hidden. Bad design will ultimately reveal itself--a painful lesson you may have to spend a few dollars on the stock market to learn.

A good business, on the other hand, may appear to be stagnant and show signs of floundering for a period of time, and yet still be the best investment that no one's talking about. Remember those 'hidden' stock tips everyone's always asking for? I think I just gave you one.


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