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« Giving Leads to More Sales | Tasting Our Medicine »

January 25, 2007

Putting the Fun in Fundraising

Posted by Kevin D. Hendricks | Filed under: Cause Marketing

A mustache-growing contest in Washington, D.C., dubbed the 'Sweet 'Stache ManPageant' raised more than $3,000 for a local non-profit that helps kids with cancer ("Lip hair is because we care," said Mr. Sweet 'Stache 2006 Steve Weldon). The dating auction Babes for Boobs raised over $5,000 last year by auctioning singles and allowing its organizer to participate in the Avon Walk for Breast Cancer. Another fundraising plan for the same event raised $1,000 with an online match-making service. The Couch Potato Party bar crawl (organized by the same folks who did the mustache contest) raised $500 for the Homeless Children's Playtime Project, but in the process also signed up 80 people for an upcoming walk for the homeless.

It's the new face of fundraising and charity: Young people who want to help a cause and have fun doing it.

"The era of checks in the mail, that's ending really fast," says Robert Egger, president of D.C. Central Kitchen. "I want to get my head around what these younger people are thinking. How are they going to give in the future? What pushes their buttons?"

Some of these new fundraising initiatives are relying on the power of the web, the draw of local charities, small donations that can add up quickly, bars that are willing to get in on the charity, and--the most important element--just plain fun.

(link via Selfish Giving)


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Tracked on January 31, 2007 12:04 PM