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« Stats on the Non-Profit Sector | Blogging for Charity »
January 10, 2007
Stats on Donations
Posted by Kevin D. Hendricks | Filed under: Research
And now for stats on donations from The Chronicle of Philanthropy:
- 83% of Americans donated to a charity in the past year.
- Average total donations per person fell from $1,352 in 2005 to $1,220 in 2006.
- Donors are most likely to give to religious causes (35%), groups that fight hunger (34%), and health organizations (31%). Donations to disaster relief charities fell from 49% in 2005 to 26% in 2006, primarily due to the lack of high profile disasters like the Southeast Asia tsunami in late 2004 and Hurricane Katrina in 2005.
- 76% donate because "it's the right thing to do." Other motivations include tax write-offs (15%), employer encouragement (6%), news media attention (2%) and pressure at fund-raising events (2%).
- 45% planned to donate specifically for the holiday season. 9% planned to donate in someone else's name.
- Non-tradiational donations still make up a small percentage of donations: donor-advised fund (8%), bequest (4%), gift of stock (3%).
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