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« Putting the Fun in Fundraising | Don't Play with Your Food »

January 29, 2007

Tasting Our Medicine

Posted by Brad Abare | Filed under: Personality News

Here at Personality™, we're always tweaking our service offerings so that we can stay a leader in the cause marketing world. Many months ago, Brett approached me with the idea that we should test some of our own "genius" out on ourselves. If we think what we're doing for our clients works so great, should it not also work for us?

So on Friday we put ourselves through one of those processes and it was powerful! I think more organizations should be doing this. How do your products, services, promises work for you?

We spent four hours dissecting who we are, what we do, and who we do it for. It was some of the most productive four hours we've spent together in a long time. The results will be seen in subtle and significant ways in the weeks and months ahead.


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Comments

What suprised me is how much we discovered about our company even though we have spent many hours in discussion before. The process disciplined us to hone in on who we really are, not just offer up speculation on what we might be. We had to actually say, "It's this - not this."

Can't wait for the next round!

Posted by: brett at February 2, 2007 2:08 PM