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« MLK Day On | Church Marketing Sucks is Must-Read Fundraising Blog »

January 15, 2007

Dr. Martin Luther King Jr. Day 2007

Posted by Brad Abare | Filed under: Personality News

Today in the United States, we celebrate Martin Luther King Jr. Day. Established in 1983, it is the newest addition to our annual holiday lineup, although it wasn't until 2000 that every state recognized it (thanks Utah!). Besides George Washington, Dr. King is the only other American honored with a national holiday.

Several months ago we were brainstorming as a team what to do for gifts this past Christmas for Personality™ clients and friends. Instead of sending something along with every other fruit basket and chocolate, we re-directed our efforts to Martin Luther King Jr. Day. Last week we shipped hundreds of gift kits with an invitation to dream. Inspired by Dr. King, each kit is your chance to create some space and ask "What if?"

This holiday means a whole lot to us because it's about a cause. It's the day we recognize a man who wasn't just standing up for racial equality, he was fighting for justice.

"I believe that unarmed truth and unconditional love will have the final word in reality. This is why right, temporarily defeated, is stronger than evil triumphant ... I believe the wounded justice, lying prostrate on the blood-flowing streets of our nations, can be lifted from this dust of shame to reign supreme among the children of men. I have the audacity to believe that peoples everywhere can have three meals a day for their bodies, education and culture for their minds, and dignity, equality, and freedom for their spirits. I believe that what self-centered me have torn down, men other-centered can build up." -From his Nobel Peace Prize acceptance speech on December 10, 1964

We honor you, Dr. King. Thanks for showing us what it means to live and die for a cause bigger then ourselves. Thanks for showing us how to ask "What if?"


If you want one of the gift kits, we have a few left. Drop a line to Brett or Brian and we'll get one out to you right away (while supplies last).


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