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« If the Cause is King | Sheer Force of Will »

February 6, 2007

Cause Marketing vs. Government Mandate

Posted by Kevin D. Hendricks | Filed under: Cause Marketing

We've talked before about the benefits of compact fluorescent lightbulbs (CFLs) and Wal-Mart jumping on the CFL bandwagon, but now it seems the state of California may be joining the club:

The "How Many Legislators Does it Take to Change a Lightbulb Act" would ban incandescent lightbulbs by 2012 in favor of energy-saving compact fluorescent lightbulbs.

Who needs to legislate morality when we can legislate efficiency? It's good to see the government backing more efficient lightbulbs that can save energy and money and be better all the way around, but I wish it weren't a mandatory thing. That's part of the joy of cause marketing. It piggybacks with what people are already doing and works with them, providing incentive rather than punishment.


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