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« Marketing Turned Upside Down | What Motivates Donors? »

February 20, 2007

Giving Makes You Feel Good

Posted by Kevin D. Hendricks | Filed under: Research

That good feeling donors get is no longer just anecdotal. A new scientific study shows that giving makes you feel good.

Giving affects the same part of the brain stimulated by sex, drugs and money, according to researchers at the National Institutes of Health.

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