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February 26, 2007
GQ for Generosity
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
The 50-year-old men's magazine GQ that stands for the epitome of style is about to add generosity to their long-standing tradition of style. The magazine launched the Gentlemen's Fund to celebrate their 50th anniversary. The charitable project will raise money for five different organizations in five different areas (opportunity, health, education, environment and justice).
“It’s cool using the name for more than looking good,” said spokesman and singer John Legend, who agreed to represent the fund for free. “If you want to be a GQ man, you should give.” In addition to donations, the fund will also be raising money through eBay auctions and partner products like a Nautica deck shirt. (link via Selfish Giving)
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