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February 3, 2007
How Non-Profits Can Cut Clutter and Connect with Audiences
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
The Carnival of Non-Profit Consultants offers a collection of helpful links for causes and the most recent is Nancy Schwartz's collection of entries about How Nonprofit Communicators Can Cut Through the Clutter to Engage Overloaded Audiences. Loads of useful content, but here's the best of the best:
- Faces Make Messages That Stick - The story of Buttons of Hope, an organization that literally puts a face on fundraising.
- Getting Attention for a Bargain - The Houtlust offers more than a dozen visual examples of non-profit ad campaigns carried out with little cash but still have a huge impact.
- The Death of B.S. and the Rise of Authenticity - Out of the box ideas on how to inspire donors and reconnect them with the passion of your organization.
- Not-for-Profits Have the Gift of Stories - Steve Bridger recommends non-profits tell stories, something we highly recommend and can teach you how to do. As an example, he points to something we covered before, the water buffalo video.
- Cutting Through - Two inspiring examples of how non-profits can connect with donors and accomplish their mission while also raising money.
- 5 Steps to Cutting Through the Communications Flash, Floam and Fluff - Leave the wristbands to Lance, keep it simple, connect with a star, seize the open-minded moment, and take risks and fail. Good stuff.
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