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« GQ for Generosity | Our Wives Still Like Us »

February 28, 2007

People Will Pay 5% More to Support Charity

Posted by Kevin D. Hendricks | Filed under: Research

Consumers are willing to pay more for a product when a portion of the proceeds go to charity. But how much more? Now we have the answer. Consumers are willing to pay 5% more for products that support chairty.

U.S. News & World Report covers the research of two Univeristy of Washington professors who explored eBay's "Giving Works" program. They found that supporting a charity did make a difference, up to a point. (link via Selfish Giving)


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