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March 14, 2007
Chief Experience Officer
Posted by Brad Abare | Filed under: Experience
Colleen DeCourcy is the former chief creative officer at Organic and entered the big league agency world last July when she joined the ranks at the oldest ad agency in the country, JWT, New York. So what's the big whoop?
DeCourcy was hired on to JWT as the "chief experience officer."
In an Adweek interview, Colleen said her job was described to her as "an [executive creative director] role, working with the other [executive creative directors] to help them tell better brand stories across less-expected channels."
We've said it before: experience is a context for engaging the next generation.
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