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March 16, 2007
Dr. Seuss & the Cat in the Hat Help Kids Read
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
The book The Cat in the Hat by Dr. Seuss celebrates its 50th anniversary this month. Dr. Seuss published the book in 1957 in response to a challenge that children's books were too boring and kids weren't learning how to read. So he wrote a book using only 236 different words--simple enough to help kids learn to read, but enough fun to keep them hooked.
In celebration of 50 years Random House and Dr. Seuss Enterprises are teaming up with First Book, a non-profit that gives children in low-income families a chance to read and own their first book:
- Random House Children's Books will donate one book to First Book for every birthday card the Cat in the Hat receives, up to 1 million books. You can design and submit a card online or send a handmade one. According to the tally online, they've so far received more than 1.2 million cards.
- Random House will also donate one book to First Book for every Dr. Seuss book purchased between January 9 and May 7, 2007, up to 1 million books (a receipt needs to be mailed to Random House to confirm the purchase).
- Build-A-Bear Workshops are also getting in on the celebration, offering a chance to make your own Cat in the Hat stuffed animal (through March 23) and they'll donate a portion of the proceeds to First Book. (link via Selfish Giving)
Update: Random House has upped its pledge. They'll now donate one book for every birthday card received up to two million books.
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