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« The Personality of an Organization | What Business Can Learn from a Tree »

April 18, 2007

DATA

Posted by Kevin D. Hendricks | Filed under: Featured Nonprofit

DATA: Debt, AIDS, Trade, Africa"Money is not a good enough reason to die," U2 frontman Bono told Larry King in 2002. The rock star crisscrossed the country appearing everywhere from Oprah to churches to the Whitehouse making his case to stop the AIDS crisis in Africa.

That year Bono founded DATA along with Bobby Shriver and others from the Jubilee 2000 Drop the Debt campaign. DATA is a non-profit organization dedicated to solving the problems plaguing Africa. The name is a double acronym for stopping the crisis of Debt, AIDS and unfair Trade in Africa and in the process bring Democracy, Accountability and Transparency to Africa. The goal is to bring lasting change to Africa as an equality and justice issue, not simply throwing charity at the problem.

"We don’t argue compassion," Bono told Time magazine in 2002. "We put it in the most crass terms possible; we argue it as a financial and security issue for America."

DATA makes their case by partnering with other organizations and lobbying governments to address these issues. DATA doesn't specifically fund projects, but is instead focused on advocacy and awareness, hoping to divert money and resources toward what projects that work.


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