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April 30, 2007

First Book

Posted by Kevin D. Hendricks | Filed under: Featured Nonprofit

First BookWhen it comes to helping kids learn to read and improving reading scores, one thing helps: Access to books. And that means children from low-income families are in trouble. In middle income neighborhoods there are 13 books for every kid, but in low-income neighborhoods it's one age-appropriate book for 300 children. Ouch. So it's no wonder the gap in reading scores between low-income and high-income families is 40 points (check out the source for the stats, plus even more eye-opening facts).

Enter First Book. They're a non-profit working to provide kids in low-income families with books. They want every kid to read and own their own book.

And it works. First Book has distributed more than 46 million new books and the children with the books are showing an increased interest in reading.

First Book is also no stranger to new strategies. They've embraced cause marketing, teaming up with Random House and Dr. Seuss, Cheerios and Eric Carle and Borders, among others. They've also embraced technology, using Flickr to share photos and they recently celebrated their one-year blogging anniversary.


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