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April 12, 2007
Google Earth Fights Genocide
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
While it's not technically cause marketing, Google's partnership with the U.S. Holocaust Memorial Museum to bring light to the crisis in Darfur is great example of a business and non-profit working together so everybody wins.
Google's satellite imagery software Google Earth is offering an educational feature to show the destruction of villages and displacement of millions in the Darfur region of Sudan.
It's hard to call it cause marketing because no one is selling a product (Google Earth is free), but the idea is still the same. Google gets good publicity and respect in the eyes of the public. The U.S. Holocaust Museum gets plenty of awareness to their cause of fighting genocide and the halo effect of working with a respectable business.
Everybody wins.
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