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« Designing Brand Experiences | On The Move »
May 25, 2007
Make-A-Wish Foundation's 150,000th Wish
Posted by Shawn Stewart | Filed under: Cause Marketing
Who hasn't heard of the Make-A-Wish Foundation? And for that matter who doesn’t love the Make-A-Wish Foundation?
Since 1980 they've been in the business of bringing hope and delight to kids battling life-threatening illnesses by becoming their genie in a bottle. I've been what you could call a passive fan of the organization since I was 12 years old. That's when they arranged for a boy my age to meet who I thought was the coolest person in the world--Hulk Hogan. If they were helping kids and knew Hulk Hogan, I was sold... Make-A-Wish was cool!
Well, I’m all grown up and I no longer think that Hulk Hogan is the coolest person in the world. But I’m still a fan of the Make-A-Wish Foundation. So we wanted to let you in on some exciting cause marketing news that our friends at Cone, Inc. told us about.
Make-A-Wish is celebrating their 150,000th wish granted in June. And in conjunction with it, the Make-A-Wish Foundation is launching Destination Joy, a cause marketing campaign sponsored by Lay's Brand Potato Chips. The campaign will encourage people everywhere to move from being passive fans to active contributors by sharing their time, talent and resources. The goal is to turn 100,000 more wishes into reality over the next four years.
The campaign kicks off June 5th and will continue throughout the year. The web site has all the details of how you can get involved, but one way in particular caught our attention.
Grab a Bag, Grant a Wish: From now till September, you can buy a specially marked bag of Lay's potato chips, each featuring artwork from one of four Wish kids. After you purchase the bag, you can go online and redeem your bag's 10-digit UPC code at the Lay's web site and Lay's will donate 25 cents to Make-A-Wish Foundation.
We'd like to say a quick bravo to Lay's, and this summer when you get a craving for potato chips, we suggest Lay's.
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