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May 10, 2007

Spider-Man, Keynote Speaker on Corporate Responsibility

Posted by Shawn Stewart | Filed under: Cause Marketing

Spider-ManSpider-Man gets it--do you? If you woke up tomorrow with the ability to crawl up walls, swing through city streets and stop bad guys without breaking a sweat, would you choose to be a hero? That's why we love Spidey. He's our friendly neighborhood super hero.

Spider-Man has great power and with it a great opportunity to do what few can--make a significant difference. That opportunity would never be realized without Peter Parker's commitment to responsibility. In the words of Peter's late great Uncle Ben, "With great power, comes great responsibility."

Your business is a lot like Spider-Man. You have great power and because of that, great responsibility--your public perceives it that way and as the ol' saying goes, perception is reality. Let's face it, responsibility can be heavy at times, but it doesn't have to be all "because we have to's." It can be your business' greatest opportunity to do a lot of good and reap the rewards of a hero--from profit to praise.

Cause marketing is a great way for your corporate responsibility to swing into action. If you'd like to be a hero, do some good and get applauded for it. Drop us a line, we'd love to be your first fan and help you take a step closer to being known as, "Your friendly neighborhood [fill in the blank].


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