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May 3, 2007

We Need to Get Better at Storytelling

Posted by Kevin D. Hendricks | Filed under: Marketing

We believe in the power of storytelling. Bono, the frontman for U2--arguably one of the biggest rock bands in the world--and the social activist behind Product Red, One and DATA, agrees with us:

"We need to get better at storytelling," Bono told the Times. "Bill Gates tells me this all the time. We've got to get better at telling the success stories of Africa in addition to the horror stories." (from E! Online)

That's why we offer the Storytelling Workshop and have put together a white paper on how to tell your cause's story. We've been on the story train for a while, but it's nice to have Bono on board.


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