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June 12, 2007
10 Rules for Corporate Social Responsibility
Posted by Shawn Stewart | Filed under: Cause Marketing
Here's a good little article if you were wondering what corporate responsibility is--or if you already know--how you could better do it.
The article was written by Leon Gettler a senior business journalist in Australia who writes about a wide range of management issues, including, corporate governance, ethics and all things Sarbanes-Oxley.
He boils effective corporate responsibility down to 10 rules. The first five cover what corporate responsibility actually is. The last five are how to do it well.
The last five rules have cause marketing written all over them, but will only really work when you pay attention to the first five.
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