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June 1, 2007
On The Move
Posted by Shawn Stewart | Filed under: Cause Marketing
Around here, we really like Bono. We're all members of the One Campaign, which exists to end what Bono calls, "brutal, stupid poverty". Some of us have been to Africa and seen with our own eyes what's happening there. So any chance we get to promote greater awareness about the issues that face the African continent, and what we can do to help, we do.
If you've never heard or read the speech that Bono delivered on this topic to the National Prayer Breakfast in Washington, D.C., last year you should take a sec and watch.
If you haven’t heard about On The Move, which is the book capturing this speech on paper, let us introduce you. It's a cause marketing effort. When you buy the book you support the retailers carrying the book, the One Campaign and the wonderful African people they are fighting for. If you want to see the book online before you pick one up, the One campaign has placed a digital sample online.
Or you could just buy it now by clicking on the cover.
Let's help make poverty history.
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