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« Adobe Youth Voices | Know What Works »

June 22, 2007

Toast Raises Money for Charity

Posted by Shawn Stewart | Filed under: Cause Marketing

toast.gifThat's right toast--otherwise known as slightly scorched bread--is raising money for charity. Your Name On Toast, a side project thought up and developed by Atto, a little 3-person design studio in Ireland, has raised over $8,000 for a charity that is yet to be selected.

Here's how it works, you submit a donation of $80 or more (the current rate) and the folks at Your Name On Toast will create a piece of toast with your name--or company name or whatever you want--literally on a piece of toast. Your toast links to a url you give and the higher your donation, the higher the placement of your toast on the site. The higher your toast is on the page, the greater likelihood of it generating traffic to your site. It's reminiscent of the Million Dollar Homepage, but for charity and with a sliding placement and pricing scale. That and the toast.

They're still deciding who to give the money to, but you can help decide by voting.

Sounds like a nice built-in incentive to donate--it rewards you for a higher contribution and a well deserving charity makes a decent little chunk of change from it.

It's a really cool little viral cause marketing effort from some new friends on the Emerald Isle.


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