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« Top 10 Ways to Fail at Cause Marketing | Good is the New Black: Being vs. Doing »

July 11, 2007

Corporate Philanthropy is Good for Business

Posted by Kevin D. Hendricks | Filed under: Cause Marketing

"Simply put, a corporation can increase its bottom line by increasing its philanthropic involvement," says Chris Rosica, author of The Cause Marketing Handbook, in an article about the economics of corporate giving.

It's what we've been saying: Doing well by doing good. (link via Selfish Giving)


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