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August 16, 2007
Boston Market's 'Time For Your School' Works
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
The 'Time For Your School' program from fast food chain Boston Market has given $275,000 to local schools this year. It's a good example of cause marketing on two fronts.
1) Employee Involvement:
"As much as (Boston Market) makes money from the community, we have to give back to the community," says Cassandra Edwards, manager of the New City, N.Y. restaurant and leader of fund-raising efforts for the New York City area.
2) The company and the cause fit well together:
"It feels like a very good fit because Boston Market was basically founded on the idea of home-cooked meals," says Paul Kurnit, clinical professor of marketing at Pace University in Manhattan. (link via Selfish Giving)
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