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August 10, 2007
Sunkist Takes a Stand
Posted by Kevin D. Hendricks | Filed under: Cause Marketing
This summer thousands of kids across the country took part in the great American tradition of opening lemonade stands--and giving to the charity of their choice. It's part of the Take a Stand campaign from Sunkist. Kids ages 7-12 who want to give back can request a free lemonade stand from Sunkist and donate a portion of their earnings to the charity of their choice.
Take a Stand started in 2004 and Sunkist has sent out more than 23,500 lemonade stands and estimates that kids have donated more than $1.5 million.
This year Sunkist took it up a notch by partnering with Hy-Vee grocery stores to put lemonade stands in front of more than 200 stores to raise money for the Juvenile Diabetes Research Foundation.
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