Our Blog: Think Personality
- RSS Feeds
- Atom
- RSS 1.0
- 2.0
- RSD
- (What's RSS?)
« Boston Market's 'Time For Your School' Works | Friends and Neighbors »
August 20, 2007
"Wear" Is Your Personality, Pilgrim
Posted by Brad Abare | Filed under: Brand & Identity
While in Istanbul a few weeks ago at the end of my Middle East travel adventures, I snapped a few photos while waiting in the mall for my wife who was snagging gifts for friends a few stores down.
The store that caught my attention was called Pilgrim. This Denmark-based retailer was unfamiliar to me until now, but from the look of the store and the merchandise they carried (higher-end jewelry), it seems as though it is one of the more uppity places to shop. The absence of prices on the web site may also be an indication of its clientele. Here's a view from outside of the store:
If you look closely in the middle of the photo, you can see a woman behind the counter:
At first, it looks as if Pilgrim is being robbed, or perhaps just a wandering mall customer looking to dispose of an empty water bottle before the Pilgrim employee comes out from the stock room.
Think again. I stood there for another ten minutes and realized that this woman works for Pilgrim. She is the only employee on duty, and she is there to help with all of your jewelry needs.
Yep, that's her again on the computer:
I am sure it is safe to assume that this is not the dress code for Pilgrim stores (looking at pictures from the Pilgrim retailer site tends to support this assumption). Even if it is the dress code, it shouldn't be any longer. The posters of Liv Tyler in the front of the store (and on the web site) seem to be more in line with the dress code.
This is a great example of how the personality of your organization is demonstrated through every point of contact. From the way your store looks to the way your employees look, your personality is communicating. What do you want me to hear, see and experience? And how are you going to do that?
It's been exciting to see the Personality Storyguide™ continue to gain momentum as it speaks to issues just like this one at Pilgrim. And then when you add in the power of cause marketing and helping to sustain the greater good, things get real exciting!
In an effort to not pick on Pilgrim too much, I am happy to see their efforts to "do well by doing good."
Trackback Pings
TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/318