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« Friends and Neighbors | Young People Care About Causes »
September 5, 2007
Big Mac and the Environment
Posted by Shawn Stewart | Filed under: Cause Marketing
Just saw this story come across the wire:
"Half-price Big Mac to fight global warming proves big hit in Japan."
It appears that cause marketing's really working in Japan when it comes to environmental issues. Or maybe, Japan just really, really loves Big Macs! Either way, interesting news for those interested in cause marketing.
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