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October 1, 2007
People Are More Interesting Than Non-People
Posted by Brad Abare | Filed under: Brand & Identity
Today's Monday Morning Memo from Roy "the Wizard" Williams is another testimony to the power of personality. Roy says that "few techniques in communication are as powerful–-or as often overlooked-–as personification: ascribing human characteristics to inanimate objects."
It's what we've been saying for years. Your business or nonprofit has a personality--just like people. And your publics interact with you based on that personality.
How's that going for you?
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