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October 24, 2007
Zappos Cares
Posted by Shawn Stewart | Filed under: Inspiration
The blogosphere has been abuzz with the story of a woman who was on the receiving side of a caring gesture by someone at Zappos online shoe store.
She blogged about her experience and 155 people commented in agreement of how cool Zappos is for someone at the company going the extra mile and showing a little heart! That's 155 new fans and potentially 155 new customers just from being nice.
Isn't it amazing how often businesses overlook the simple things related to just treating people well in favor of complicated strategies for "reaching the public" and "expanding the market segment."
Remember, there isn't a person alive who doesn't love it when you're nice. Are you being good to others? If you're not, you may want to rethink your strategy. We can help.
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