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November 19, 2007

The Scent of Personality

Posted by Brad Abare | Filed under: Experience

Smells Like PersonalityMy wife and I walked to Starbucks yesterday for an early morning decaf drip and a copy of the LA Times. Shortly after we entered we started smelling something that didn't resemble coffee. My first thought was that we were in a heavily concentrated area of homeless people, so perhaps we were smelling the lack of available public restrooms in the area--or abundance of them--depending on what you call a bathroom.

It didn't take long to realize we were smelling salty breakfast sandwiches being warmed in the Starbucks oven. Gross. The odor was nasty, and it took away from the whole coffee house smell that Starbucks is known for.

Smell is pretty powerful. It's got to be the most undervalued of the five senses in marketing. The Scent Marketing Institute thinks so. James Vlahos wrote a great piece for the New York Times this past September called Scent and Sensibility.

What does your personality smell like?


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