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November 5, 2007
You're Always Telling a Story
Everything your organization does is marketing:
- How you answer the phone.
- How long it takes you to respond to e-mail.
- Whether or not you hit deadlines.
- The condition of your physical space (neat/messy, clean/dirty, spacious/cramped, etc.)
- Whether you send out Christmas cards, holiday cards, gifts or nothing.
- How you treat your employees.
And the list goes on. Each one contributes to the story of your organization. And as Seth Godin says, "Even when you don't try, you're telling a story."
That story is just as much marketing as your postcards, billboards or web ads. So you better make sure you're telling a compelling and consistent story that matches your organization's DNA, whether it's through traditional marketing venues or everyday things that aren't in the marketing budget--but communicate just as much about your company.
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