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November 5, 2007

You're Always Telling a Story

Posted by Kevin D. Hendricks | Filed under: Experience

Everything your organization does is marketing:

And the list goes on. Each one contributes to the story of your organization. And as Seth Godin says, "Even when you don't try, you're telling a story."

That story is just as much marketing as your postcards, billboards or web ads. So you better make sure you're telling a compelling and consistent story that matches your organization's DNA, whether it's through traditional marketing venues or everyday things that aren't in the marketing budget--but communicate just as much about your company.


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