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January 17, 2008
Fruit of our Labor
Posted by Shawn Stewart | Filed under: Brand & Identity
It feels good to see the tangible results start rolling in from the largely unseen ground laying work that we do with our clients in our Personality Profile™ process. And we've recently seen just that. One of our clients, Inspiration Cruises & Tours just recently finished redesigning their logo as the first step in revitalizing their whole brand identity as we plot out a marketing strategy to align with their Personality Profile™.
We helped them select a great design team facilitated by Kyle Chowning at Motiveight in Nashville, Tenn., and then stayed engaged to keep the project moving along and to ensure that everyone stayed true to Inspiration Cruises & Tours' personality, both the designers and even our client.
We think the results speak for themselves. The logo on the top was the original logo, the one on the bottom is their new "personality based" logo.
Just thought we'd share. We kinda feel like new parents that can't help but pull out the wallet and show off the pictures of their kids.
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