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« Fruit of our Labor | Straight Talk: Three Ways Companies Lose the Nerve to Communicate Clearly »

January 28, 2008

Seth Godin Action Figure=Personality

Posted by Kevin D. Hendricks | Filed under: Brand & Identity

2008_01_28godinaction.jpgMarketing guru Seth Godin just became an action figure. The familiar, bald-headed scribe is now available as a six-inch toy, complete with a booklet of pithy marketing phrases and kung-fu action grip. He can be yours for only $8.95.

Aside from being kind of funny, why is this worth noting? Because it fits Godin's personality. He's always trying things that are different and funky (or to use his terminology--remarkable, purple cows)--like a marketer as an action figure. It's something that can get people talking. The purple tie, mismatched socks and bald head are all signature Seth Godin. Plus all the profits go to charity, another signature Seth Godin move.

How many other authors or marketers could get away with an action figure? It works for Godin because it fits who he is. It's part of his personality, part of his identity.

The lesson here isn't to run out and make an action figure out of your CEO. The lesson is to find those unique things that fit your organization, connect with your audience and communicate your message. It all needs to fit into a cohesive package. Simply being funny doesn't cut it.


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