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February 13, 2008
Turning Knowledge Into Wisdom
Posted by Brad Abare | Filed under: Productivity
Adweek's Brian Morrissey wrote a feature in the February 4 print issue titled "The New Gold Standard." He argues why data--and the ability to use it--will change the way we do everything. Key insights, as highlighed in the article itself, include:
- Madison Avenue should look to Wall Street to understand the future of advertising.
- Those who find a way to turn "knowledge" into "wisdom" will end up ahead.
- As consumers catch on to the value of their data, expect them to want a cut.
The above three takeaways are all you need to know about this article--they capture it perfectly.
I've written before about this never ending tension between creative guts and number crunchers, so the real jewel for me in Morrissey's piece was the idea of those who can figure out how to turn knowledge into wisdom will end up winning.
This is a real challenge for Personality™ because I think we have tons of knowledge we're sitting on. Whether it's data, books or brains, we know a lot about what we do. Of course we have even more to learn, but the real genius of what we do will come as we continue to channel and focus our knowledge into wisdom.
As Alfred Lord Tennyson said, “Knowledge comes, but wisdom lingers.”
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