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« The Future Is Free | Narrowing the Focus Ain't Easy »

March 4, 2008

Ahh, Clarity

Posted by Brad Abare | Filed under: E-mail Newsletter

mar_image.jpgI can see clearly now, the smog is gone.

As many of you know, we're located near downtown Los Angeles. The view from the Personality™ office is one of the best in the city. But in this land of paradise we have a problem—most of the time, this amazing beauty is covered in an amber-colored fog—affectionately known as smog.

Right now, we're in our less sunny season, and recently had some much needed rain move through the area, which blew the smog away. When I got to the office, the sun had taken over again and the view from our 8th floor conference room was stunning. The skyline from the Hollywood Hills, the Santa Monica Mountains and all the way to downtown was jaw dropping. Everything looked brighter, the color seemed richer, things were crisp, the lake in Echo Park was shimmering, the mountains were snow-capped and off in the distance a rare, sparkling clear view of the Pacific Ocean.

At the risk of alienating our snow-bound friends everywhere—it's the reason we live here.

So what's that have to do with your business? Well, glad you asked.

It dawned on me that the beauty I saw outside the window is there every day. Take away the smog, and it would be our daily outlook. And the same is true for your business. Take away the smog of "business as usual" and you'll see the crystal clear view of why you got into business in the first place.

The smog of business is most stifling when the people running things can't really agree on the significant value of what they have to offer. Even simple things like: "What do we put on our home page?" or "What makes our business different from our competitors?" or "How do we help the employees feel like they're a part of something important?" become points of ongoing contention or confusion.

So, what about you?

  • Have you seen the big, beautiful picture of what your business has to offer lately?
  • Or has the smog blurred what is unique and valuable about your business?

Wouldn't you like to clear it up once and for all? We'd love to help. Drop me a line.

P.S.: At Personality™ we're big believers in clarity—it inspires confidence and in the long run really saves money. That's why we start by getting agreement on the 21 powerful Personality™ Frames that distinguish your business from all others. We've seen it do some amazing things for our clients, see for yourself.


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Comments

Thanks for allowing me a glimpse of Personality's view of the biz world. I'm being educated about a facet of life with which I am unfamiliar.
I wonder if our perspective of life, whether in the buzz of biz, or the hum of a dyson in suburbia, gains clairity when our eyes are in focus. Smog, fog, or bright sunshine are alive when we choose to see. I need my reading glasses these days, so I will pick them up and put them on.

Posted by: cynthia d at March 4, 2008 8:03 AM

Thanks Cynthia! Great point, without the ability to focus, clarity doesn't help much. There can be two basic problems, the smog in the air and the blurriness of my own eyes.

You're tracking with us exactly... Every month here at Personality™ we send out an e-newsletter that shares thoughts just like this one.

This blog entry was actually the topic of this months e-newsletter. Next months topic is about "Focus"! Stay tuned and thanks for the comment.

Posted by: thinkshawnthink [TypeKey Profile Page] at March 4, 2008 2:52 PM