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March 21, 2008

But That's How We've Always Done It

The old answers don't always work. The way you've done it in the past isn't guaranteed to be the best way to do it in the future.

Take alphabetical order, for example. Seth Godin argues that in today's world it's often obsolete.

When you've got nearly 8,000 songs and 1,400 artists in your iPod, alphabetical order can seem a bit nuts.
When you've got 500 contacts in your address book, alphabetical order isn't always the fastest way to find the one you're looking for.
When you've got millions of items available and infinite shelf space (i.e., most online stores), alphabetical seems more than a bit nuts--it's useless.

Just because it worked well yesterday doesn't mean it's the best idea for tomorrow. Besides, who put the alphabet in alphabetical order?

What is your organization still doing because that's how you've always done it?

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