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March 28, 2008
Less is More: The Easy to Use Video Camera
Posted by Kevin D. Hendricks | Filed under: Design
I love the story of the Flip: a paired down video camera with virtually no features (no zoom, no slots for extra memory, no menu, etc.). Yet it's captured 13% of the camcorder market in less than a year. It's been the top selling camcorder on Amazon.com since it came out.
Why? It's not designed for the average camcorder user. Its less is more approach makes it easy for someone who wouldn't normally shoot video to shoot video. Grandma's and 5-year-olds give it a try--and they love it. It's like the point and shoot camera for video.
Geeks like me might scoff because we actually want all those extra features. But I'm the wrong audience.
It's a perfect example of when narrowing your focus can pay off big. (link via 37Signals)
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