Think Personality: We humbly offer some food for thought.

Our Blog: Think Personality

RSS Feeds
Atom
RSS 1.0
2.0
RSD
(What's RSS?)
Categories
Advertising
Brand & Identity
Business
Cause Marketing
Creativity
Design
E-mail Newsletter
Experience
Featured Nonprofit
Inspiration
Marketing
Personality News
Philosophy
Press Releases
Productivity
Public Relations
Research
Technology
Whitepapers


« Ahh, Clarity | But That's How We've Always Done It »

March 7, 2008

Narrowing the Focus Ain't Easy

Posted by Brad Abare | Filed under: Philosophy

One of the most difficult things we encounter working with clients is the process of narrowing the focus. It's something we all struggle with, especially when there are entrepreneurially bent brains like mine in the room. I want to leave my options open just in case it makes way for something bigger or better.

We're wrapping up the Personality Profile™ for one client right now and it always happens at the end. The closer we get to completion, the tougher it gets to make the critical decisions that keep the story specific, unique, differentiated, etc. It's always easier to be vague and generic than specific and concrete.

This challenge to narrow the focus is at direct odds with the culture we live in. We get stressed out at all the choices in life yet we're frustrated when there are not more options. If the shirt comes in blue, black and gray, we want it in red. We want the computer to have one more USB port than it does. We want our kids to learn all the subjects in school so they can keep their options open. In-N-Out is the king of narrowing the focus and keeping options to a minimum with their simple menu, but even they have a "secret" menu with several more options in case you're feeling too limited.

Think deeply. Narrow the focus. You might just get somewhere.


Trackback Pings

TrackBack URL for this entry:
http://thinkpersonality.com/cgi-bin/mt/mt-tb2006.cgi/354