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« Finishing What You Start | The Soul of the Corporation »

May 13, 2008

Branding Tags

Posted by Shawn Stewart | Filed under: Brand & Identity

I found this cool little social experiment through my Twitter friend, Ryan Moede at Viget Labs.

Brandtags was created by Noah Brier and is a fascinating lesson in branding. This simple site randomly loads a logo in place and asks you to type in the first word or phrase that comes to mind. It's simple word association. You can do that to as many logos as ya like. You can also see what others have said about any of the companies featured on the site.

When you click on it, you'll see all kinds of words pop up. The larger the word or phrase, the more people entered that word or phrase. Take for instance McDonald's, the words most often associated are: mcdonalds, burger, bigmac, fat, fastfood, greasy, grease, junk, unhealthy, food, evil, arches, etc.

These words make up the unspoken definitions in the minds of thousands of people! Those definitions make up the brand, regardless of what McDonald's is saying (looks like most people aren't "Lovin' It").

This is a great lesson in what branding is all about. It's way more than a logo!


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Comments

Thanks for passing this along, Shawn.

Noah's project is quite fascinating, and the BMW tags are pretty interesting.

Posted by: Ryan Moede at May 14, 2008 7:09 AM

Thanks for the comments, glad you like it.

Posted by: Noah Brier at May 14, 2008 10:44 AM