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July 14, 2008
37signals' Internal Compass
Posted by Brad Abare | Filed under: Brand & Identity
I've been a fan of 37signals for several years. In addition to using Basecamp for managing Personality projects, I also use Backpack for managing personal projects and Highrise for keeping track of relationships. I love the simplicity of 37signals' approach and the guiding philosophy for everything they develop.
When I saw their post today about the early days of 37signals, I was thrilled to see how they stick to their DNA. They know who they are and what they're all about. Peter said:
It’s also worth reemphasizing one thing that’s been there from the beginning: Our philosophy. By knowing what we stood for, we always had an internal compass to guide us. We knew which clients were right/wrong for us. We knew which projects we wanted to spend time on. And we knew what we stood for.
When you know who you are as a company--we call it knowing your personality--you have a guide for the journey ahead. You have something to stand on.
Well done 37signals!
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