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September 15, 2008
The Persuaders, Still As Relevant As Ever
Posted by Brad Abare | Filed under: Advertising
This past weekend I watched the PBS Frontline special The Persuaders. It was produced several years ago and, despite a few tired and expired examples, its message is quite timely.
NYU professor Douglas Rushkoff, a correspondent for Frontline, embarks upon a 90-minute expose on the ad industry, and its continual struggle to fight through the clutter with more clutter. Loaded with interviews of industry veterans, including a look at the psychology behind consumer decisions, this show is both powerful and frightening.
Not surprising, much of the conversation about persuasion comes back to personal identity and meaning. How we feel and how we define who we are—especially through our purchases—is the foundation for a persuader's playbook.
If you haven't seen The Persuaders, I encourage you to check it out. You can view it online, order it from PBS, or add it to your Netflix queue. You can also read the synopsis online.
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Comments
Persuasion is so important these day. A good book that has helped me with persuasion skill is Dale Carnegie's How to Win Friends & Influence People. You've probably heard about it or even read it. It's a book of simple principles but if applied correctly and thoroughly it can do wonders for you.
Posted by: entj personality at July 3, 2010 3:07 PM