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September 8, 2008
We Lost Our Mojo
Posted by Brad Abare | Filed under: Brand & Identity
Ernie Graham owns a real estate business in Telluride, Colorado. His company is no stranger to a tough economy, but there's one lesson that Ernie has learned along the way that so many businesses are bypassing these days.
Norm Brodsky, in his September 2008 Inc. magazine column, tells the story of Ernie and how easy it is to be distracted and even hijacked by growth and opportunity.
In Ernie's case, it was a move to a new office that would ultimately cause him to realize that they had lost their "mojo." The staff was no longer unified. Walk-ups were higher than ever, but they weren't the right kind of customer. He even described his partner as "ships passing in the night." A far cry from the solid business they had been building together for years.
The lesson in Ernie's story, and in so many businesses today, is that when you loose sight of your roots, success is usually artificial and almost never sustainable. From Starbucks to Ford, businesses are learning—often the hard way—the value of knowing who they are deep down by rediscovering their roots.
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