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« Your Personality Can't Come From the Negative |

January 20, 2009

Scholz & Friends on Marketing's Shift

Posted by Brad Abare | Filed under: Brand & Identity

Scholz & Friends, a network of agencies based out of Europe, produced a three and a half minute piece called Dramatic Shift in Marketing Reality. It's a well-told tale of how branding and marketing has shifted over the past 75 years.

This is further evidence of why the personality of your organization matters more than ever before.

(Thanks to Kem Meyer for the link.)


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Comments

That video was awesome and so on time. I am ready Seth Godin's book "Purple Cow" and this reminds me of that so much. In the book, Seth talks about how your products and services are invisible because of the phenominon the video described.

The challenge is to engage people with your remarkable "Purple Cow" product or service.

Posted by: Freddie Taylor at March 24, 2009 7:11 PM

Do not put your elbow at the table in dinner, otherwise you will be regarded as rude or uncultivated.

Posted by: jordan shoes at October 26, 2009 6:45 PM

We decorate our house with something green or red at Christmas Day.

Posted by: cheap jordan shoes at October 26, 2009 6:46 PM

Great illustration of the modern age... loved the second half's soundtrack.

Posted by: DK at November 6, 2009 9:11 PM

What an awesome video. I'm glad I ran into this.

Posted by: entj love at July 3, 2010 3:16 PM