Think Personality: We humbly offer some food for thought.

Our Blog: Think Personality

RSS Feeds
Atom
RSS 1.0
2.0
RSD
(What's RSS?)
Categories
Advertising
Brand & Identity
Business
Cause Marketing
Creativity
Design
E-mail Newsletter
Experience
Featured Nonprofit
Inspiration
Marketing
Personality News
Philosophy
Press Releases
Productivity
Public Relations
Research
Technology
Whitepapers


Creativity Archives


May 1, 2007

Object Orange Highlights Abandoned Buildings in Detroit

Posted by Kevin D. Hendricks | Filed under: Creativity

Good magazine has a bizarre story of Detroit residents drawing attention to abandoned houses by painting them blaze orange. The city calls it trespassing but the group, Object Orange, says they're drawing attention to buildings that unless torn down will become havens for drug deals, prostitution and more.

Talk about a creative way to draw attention to a cause. But a picture (or a video) is worth so much more than words:

| TrackBack (0) | Permalink


March 8, 2007

Creative Gut vs. Number Crunching

Posted by Brad Abare | Filed under: Creativity

Jon Steel wrote a great article in the January 22 issue of Adweek titled "The Unprofessionals." He makes the argument for downtime and dismisses the critics who say creativity must be powered by logic. At Personality™, we continually blur the lines between right brain and left brain thinking which causes many internal debates as it relates to which side should win. When the data to support instincts are absent, we run the risk of becoming extinct if we continually suppress our creative gut. Steel expounds in these choice nuggets:


Continue reading "Creative Gut vs. Number Crunching"

| TrackBack (0) | Permalink


January 30, 2007

Don't Play with Your Food

Posted by Shawn Stewart | Filed under: Creativity

Playing with your foodEvery Tuesday morning we meet for about 15-30 minutes to reflect on a word or concept to expand our thinking and keep us grounded. Last week was my turn to lead our reflection time and the topic was imagination.

So what did we do? Well we did something very scientific and highly intellectual--we played with our food. We stuck our fingers and hands (some of us more so than others) into the dark, slimy, chocolaty substance known as pudding and played with it.

Continue reading "Don't Play with Your Food"

| TrackBack (0) | Permalink


September 16, 2005

Napoleon Dynamite in Microsoft Spoof Video

Posted by Kevin D. Hendricks | Filed under: Creativity

Napoleon Dynamite vs. Bill GatesSoftware giant Microsoft screened a video spoofing the pop culture hit Napoleon Dynamite at a developer's conference earlier this week. The video featured Microsoft CEO Bill Gates as himself and actor Jon Heder as Napoleon Dynamite. You can catch a shaky version of it at iFilm, captured with a video camera during the screeing.

Apparently the self-deprecating spoof video is a staple with Microsoft. It's moves like this that go a long way towards improving the company's image and giving them some actual personality.

| TrackBack (0) | Permalink


August 9, 2005

Create Your Own Shoe

Posted by Ken Erickson | Filed under: Creativity

I left the Puma store with my mind spinning in possibilities. What they had set up was a shoe station with a number of bins; and in each
bin were different fabric colors, textures, and patterns that you choose for every component of the shoe, so that you could design your own!

Vans, Converse (which has a fantastic website by the way) and Nike all have online shops that let you create your own shoe. In fact (this may be rumor), I’ve heard that you can submit your own artwork that can be printed on a shoe!

That's personality.

Comments (5) | TrackBack (0) | Permalink


July 6, 2005

C.S. Lewis on Writing

Posted by Ken Erickson | Filed under: Creativity

Whether it be through words, images, or sounds, the wise words of C.S. Lewis apply to all. When asked in a child's letter how to write, this is how Lewis responded:

"In writing, don't use adjectives which merely tell us how you want us to feel about the things you are describing. I mean, instead of telling us the thing is 'terrible,' describe it so that we’ll be terrified. Don't say it was 'delightful'; make us say 'delightful' when we've read the description. You see, all those words (horrifying, wonderful, hideous, exquisite) are only like saying to your readers, 'Please, will you do my job for me?'"

| TrackBack (0) | Permalink


June 17, 2005

Steve Jobs: "Find what you love"

Posted by Kevin D. Hendricks | Filed under: Creativity

Steve Jobs, the quirky head of Apple Computers and Pixar Animation gave the commencement address at Stanford University. He tells three stories, including how he dropped out of college, how he was fired from Apple, and how he faces death.

| TrackBack (0) | Permalink


May 26, 2005

Messy Desks Equal Creativity?

Posted by Kevin D. Hendricks | Filed under: Creativity

The printer company Lexmark took a look at wasted office paper and found that Britain alone stacked up 12,000 tons of wasted paper. The average office worker prints out 10,000 pages per year. Advertising and marketing executives were the worst offenders, with an average of 163 pieces of paper piled on their desk. 17% of advertising and marketing executives admitted to not being able to see their desk under all the clutter.

Perhaps all that messiness is just the cost of creativity.(link via Tim Bednar)

| TrackBack (0) | Permalink


April 21, 2005

Bottom Line Design Awards

Posted by Kevin D. Hendricks | Filed under: Creativity

Business 2.0 gives their nod to some of the best designs, often matched with clever marketing, including the Lance Armstrong wrist bands, the new iMac, and Gmail.

| TrackBack (0) | Permalink


February 7, 2005

Creativity Rules

Posted by Kevin D. Hendricks | Filed under: Creativity

How Cartoon Network's Adult Swim manages to stay creative and edgy, despite stodgy corporate ownership.

| TrackBack (0) | Permalink