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Press Releases Archives


November 14, 2006

The Marriage of Head and Heart: Personality™ Refocuses as a Cause Marketing Agency

Posted by Kevin D. Hendricks | Filed under: Press Releases

FOR IMMEDIATE RELEASE
CONTACT:
Brian Zopf
213-201-1800 x220
Brian[at]thinkpersonality.com

LOS ANGELES – It takes a certain amount of passion to start a company in a spare bedroom. But those are the roots of Personality™, a Los Angeles-based marketing firm with clients including Twentieth Century Fox that started as a specialty design company back in 1998. With that passion at heart, it's no surprise that the company is transforming itself into a cause marketing agency, combining their practical approach to branding, marketing and design with their passion to support social causes.

"We believe we can change the world--it's what gets us up in the morning," says president and founder Brad Abare, who started his first company at the age of 14 and was recently quoted in Advertising Age. "But that heart full of idealism still needs to do practical things like pay the bills. What we do is bring together the idealism with the practical--it's a marriage of the head and heart."

Continue reading "The Marriage of Head and Heart: Personality™ Refocuses as a Cause Marketing Agency"

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