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September 26, 2006

Public Relations Meets Web 2.0

Posted by Kevin D. Hendricks | Filed under: Public Relations

Blogs and wikis and Myspace, oh my! The web 2.0 landscape can be a scary place for non-profits. But when it comes to getting the word out web 2.0 can be a cause's best friend. Why? It's cheap, it's easy and it works. Consider the web 2.0 series from Church Marketing Sucks (OK, I wrote it). It's written for churches but the lessons can be applied to any non-profit or cause. You can tap into sites like Squidoo or MySpace to get the word out (and MySpace isn't just for youngesters anymore: 87% of users are 18 or older; 52% are over 35).

For an even more in-depth lesson, check out PR 2.0 Essentials, a 30-page PDF that explains how public relations professionals can use blogs, tags, wikis, podcasts, RSS and more. (link via Getting Attention via Studio 501c via Micro Persuasion, whew)

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September 22, 2005

Good Press for JetBlue

Posted by Shawn Stewart | Filed under: Public Relations

JetBlue emergency landingIn case you haven't seen it on the news or caught it on Drudge, a JetBlue flight had to make an emergency landing yesterday at Los Angeles International Airport. Without getting into all the technical particulars, let's just say the front landing gear would not retract after take off. The pilots realized it and determined with crews on the ground that LAX would be the best place to land the plane (after circling for 3 hours to burn the weight of fuel).

One of the funny things, to me at least, was that the passengers were able to watch the news about themselves onboard, while circling for three hours.

Since when is a minor calamity good press? Well that's simple. First of all the pilots made a perfect landing, besides the flames shooting out from under the front landing gear, it looked as smooth as silk. The skill of the JetBlue pilots was completely captured on video and aired everywhere in creation–that's a good thing.

Lastly and perhaps just as important: Every passenger I saw interviewed last night said the same thing. "The crew was amazing, the flight attendants were calm, reassuring, helpful and always very professional." I don't know about you, but if I'm on a plane that has a mechanical problem, I want to be flying an airline that handles itself like that!

Grace under fire as the old saying goes... Bad circumstance, good press. That's Personality!

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