Think Personality: We humbly offer some food for thought.

Our Blog: Think Personality

RSS Feeds
Atom
RSS 1.0
2.0
RSD
(What's RSS?)
Categories
Advertising
Brand & Identity
Business
Cause Marketing
Creativity
Design
E-mail Newsletter
Experience
Featured Nonprofit
Inspiration
Marketing
Personality News
Philosophy
Press Releases
Productivity
Public Relations
Research
Technology
Whitepapers


Whitepapers Archives


April 24, 2008

Building Momentum

Posted by Brett Hutchinson | Filed under: Whitepapers

Over the years as we've been helping businesses get unstuck and off the hamster wheel, we have discovered 12 questions that every organization needs to answer in order to build momentum.

PDF Building Momentum (PDF, 124 KB, 2 pages)

| TrackBack (0) | Permalink


March 16, 2007

Measures for Cause Marketing

Posted by Brad Abare | Filed under: Whitepapers

The ultimate measure of success for a cause marketing relationship--that is
when a for-profit partners with a non-profit, collectively rallying their distinct
assets for the advancement of a cause--should see three primary victories.

PDFMeasures for Cause Marketing (PDF, 116 KB, 3 pages)

| TrackBack (0) | Permalink


March 9, 2007

Responsible Business

Posted by Brad Abare | Filed under: Whitepapers

A responsible business could be defined as a community with purpose. The purpose is not just to seek profits, but to do something better with those profits. Being a responsible business means providing value to its members. Contrary to popular opinion, the membership of a business is made up of owners, investors, employees, the community and sometimes customers.

PDFResponsible Business (PDF, 84 KB, 2 pages)

| TrackBack (0) | Permalink


January 19, 2007

What is Cause Marketing?

Posted by Kevin D. Hendricks | Filed under: Whitepapers

At the most basic cause marketing is about making a living while making life worth living. It's doing something good and making money at the same time. It's helping a local charity and selling widgets.

PDFWhat is Cause Marketing? (PDF, 96 KB, 2 pages)

| TrackBack (0) | Permalink


December 4, 2006

What is Your Category?

Posted by Brett Hutchinson | Filed under: Whitepapers

You have heard that famous Vince Lombardi story haven’t you? It’s the one where the famous NFL coach explains the game of football to a bunch of seasoned NFL players. Coach Lombardi begins by saying, “This is a football,” and then proceeds to tell the team how the game of football is played in painfully simple terms.

PDFWhat is Your Category? (PDF, 111 KB, 3 pages)

| TrackBack (0) | Permalink


November 8, 2006

The Real Value of Branding for Non-Profits

Posted by Brett Hutchinson | Filed under: Whitepapers

When asked about the value of branding for non-profits one is usually confronted with several misconceptions, “Why worry about branding? We don’t want to be a big company. We don’t want to make money, we want to help people.” Or, “Branding is about image. We are more worried about doing the right thing.” Or, “We already have a logo we like.”

PDFThe Real Value of Branding for Non-Profits (PDF, 100 KB, 2 pages)

| TrackBack (0) | Permalink


November 2, 2006

How To Tell Your Cause's Story

Posted by Brett Hutchinson | Filed under: Whitepapers

Stories are powerful. People have been telling them for thousands of years for a reason. They connect with people, inspiring and motivating them to action. Put the power of story to work for your cause. Let's look at how to put together a simple story for your cause.

PDFHow To Tell Your Cause's Story (PDF, 124 KB, 4 pages)

| TrackBack (0) | Permalink


October 28, 2006

The Power of Brand Identity

Posted by Brett Hutchinson | Filed under: Whitepapers

Your brand identity is more than a combination of symbols and letters printed on stationary and placed on your products--it is a symbol that identifies who you really are--your reputation, your results and the recognition you have received. Just look at the brand of the infamous Jack Sparrow.

PDFThe Power of Brand Identity (PDF, 84 KB, 2 pages)

Comments (4) | TrackBack (0) | Permalink


October 12, 2006

What a Good Cause Marketing Campaign Says

Posted by Brett Hutchinson | Filed under: Whitepapers

The days of giving to a cause just because it is the right thing to do are gone. People are demanding to see a return on investment even in the area of social action. People see value in supporting causes as a kind of personal and social investment. It's about supporting causes that help others and help me. Causes that don't deliver are dumped.

PDFWhat a Good Cause Marketing Campaign Says (PDF, 104 KB, 2 pages)

| TrackBack (1) | Permalink


How to Communicate with Everybody and Nobody

Posted by Brad Abare | Filed under: Whitepapers

Communication without repetition is noise. If you are not willing to repeat what you say, chances are pretty good it wasn't worth saying in the first place. When it comes to the stuff that matters, we must understand that no one heard us the first time.
Communication without repetition is noise.

PDFHow to Communicate with Everybody and Nobody (PDF, 80 KB, 1 page)

| TrackBack (0) | Permalink