Account Director
The following is a job description for the position of account director.
Major Responsibilities
- Identify and gain access to senior-level decision makers within target prospects to create sales opportunities.
- Independently analyze potential deals and work through all possible issues and/or roadblocks that may be encountered prior to closing a sale; and strategizing around those issues in advance.
- Independently and effectively negotiate with clients to structure deals within the company’s parameters and guidelines.
- Provide strategic leadership and day-to-day management for potential and current client relationships.
- Write strategic plans and participate in the research phase.
- Effectively articulate products and services, including features, benefits, and ROI analysis, to decision makers.
- Collaborate with team members to smoothly manage client relationships with account management team. Handle day-to-day management of accounts; supervising account team including budgets, deadlines and assignments.
- Provide regular sales pipeline updates, projections and other ad hoc reports upon request to president.
- Expand existing customer relationships by up selling marketing and/or other services through a high degree of communication with clients.
- Collect and analyze client feedback regarding products and services; and share with the other team members to improve and enhance existing company services.
- Act as internal champion of client retention and relationship.
- Perform other duties as assigned.
Minimum Qualifications
- Equivalent of a Bachelors Degree and 7-10+ years progressively responsible, related marketing and communication account management experience. Agency experience is a huge plus.
- Keen understanding of communication technology and application to clients. Sales or business development strongly preferred with new business presentation skills a must. Experience developing RFPs are expected, including research ability.
- A strong customer service orientation and the ability to form long-term customer relationships are a must. Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment are required.
- Must be high energy, results driven and self-motivated. Effective presentation and problem-solving skills are required. Travel to trade shows, conferences and client meetings as needed. Excellent strategic skills as well as project management ability.
- High-level strategic thinker with a clear understanding of branding, marketing and business strategies – preferably, with specific experience in the cause marketing sector.
- Demonstrated senior level leadership skills. Comfort in a strongly strategic role.
- Ability to manage resources and timelines for multiple projects running simultaneously.
- Familiar with commercial advertising, radio and television creative development, pre and post-production.
- Familiar with trends in advertising, design, and marketing.
- The versatility and flexibility to meet shifting client needs while working in fast paced environment. Must be a problem solver and willing to work flexible hours.
Think you have what it takes? Submit a resume and cover letter.
Think Personality
Check out our blog to start thinking personality. How about this one:
Cremation Society's Advertising Doesn't Make Sense
The other day I noticed a banner ad for the Cremation Society of South Carolina. The ad simply gave their name and the slogan "Cremation... It just makes sense." That's their pitch? ... (Read more)