Focus: Budgeting & Planning
When it comes to marketing, the sky's the limit on what can be done. But "the sky" isn't the limit when it comes to most marketing budgets. Truth be told, "the sky" might not be helpful or needed. That's why we start with what needs to be accomplished to meet your business objectives in accordance with your marketing budget, rather than dreaming up creative and expensive ideas that may or may not be needed.
We have a four-fold process inspired by the well-established strategic planning method made famous by Proctor and Gamble, known as "OGSM". Our approach draws heavily on this proven method for strategic planning and modifies it slightly to better accommodate the discipline of marketing.
We bring focus to your marketing through:
Step 1: Objectives
These are simple, broad objectives to be accomplished within the specified timeframe. In other words the "brass tacks" of what success looks like for your organization's marketing.
Step 2: Goals
These are the specific actionable results that are needed to support the preceding objective. Goals nearly always include some sort of number (i.e., expand membership by 25%, increase bookings by 15%, etc.)
Step 3: Strategies
These are the initiatives and specific detailed tactics (often projects or programs) that will lead to achieving each preceding goal and fulfilling the corresponding objectives.
Step 4: Measures
A list of metrics used to evaluate the success of each preceding step in your strategy. These are the benchmarks for judging whether the strategies are working and the goals are moving the organization toward the objectives. Measures might include the percentage of revenue growth, new visits to the web site, increase in specific sales, etc.
Think Personality
Check out our blog to start thinking personality. How about this one:
How To Tell Your Cause's Story
Stories are powerful. People have been telling them for thousands of years for a reason. They connect with people, inspiring and motivating them to action. Put the power of story to work for your cause. Let's look at how to put together a simple story for your cause.
How To Tell Your Cause's Story (PDF, 124 KB, 4 pages) (Read more)